Global Creative.
Local Intelligence.

About

Sidequest Seoul is an independent global creative consultancy based in Seoul, South Korea. The brainchild of creative director Damon Kim, Sidequest Seoul operates as an independent creative practice, collaborating with a curated network of multicultural writers, designers and video artists to turn bold ideas into reality.

Experience (Why Us)

From Seoul to the world, and from the world back to Seoul, we help brands and agencies succeed across markets through work that understands the business, the culture, and the people.

  • Global Brands

    • Uber

    • Marshall

    • Nike

    • Gillette

    • IKEA

    • Google

    • Red Bull

    • AB InBev

    • GORE-TEX®

  • Global & APAC Agencies

    • Special Group Australia

    • IMAGINE IF®

    • Wieden + Kennedy Tokyo

    • GREY Worldwide (WPP)

    • UltraSuperNew Tokyo

    • Geometry Global (WPP)

    • Cheil Worldwide

Creative Services

From full-scale brand campaigns to social content and Korea localization, Sidequest Seoul brings original thinking and creative work built to perform.

  • Integrated Brand Campaigns
    Creative Strategy / Original Concept / Campaign Narrative / Key Visual / Hero Film / Social Video & Image / OOH / Activation

  • Brand Content
    Content Strategy / Original Concept / Brand Story / Product & Service Content / Promo Content

  • Global-to-Korea Creative Localization
    KR Copywriting / Design Adaptation

The Approach

Every idea is rooted in global perspective, local insight, humor, cultural context, social dynamics, pop culture, news, trends, lifestyle, and real-world behavior. 

  1. Insight
    → Finding Human Truth
    Helping brands truly connect with consumers, not just through language, but through culture, context, and relevance.

  2. Creative Direction & Strategy
    → Developing the Core Creative Idea
    Coming up with that one big, sharp idea that brings everything together.

  3. Brand Storytelling
    → Constructing a Narrative Arc
    Crafting original concepts and stories for brand content across all platforms.

  4. Production
    → Creating a Full Brand Experience
    Delivering world-class visual work through high-quality video, design, and comprehensive campaign toolkits.

See the Work →

Contact

Sidequest Seoul works without borders. Always just an email away, ready to connect and collaborate with brands and creative partners around the world.

Ask us anything:
info@sidequestseoul.com

(Business inquiries only. We are not currently accepting internship or employment applications. Thank you for your interest.)